Hi, I’m Kogi Ko, a Product Design Lead
As an AI-enthusiastic person, I'm passionate about crafting magical and simple experiences for users and solving tough problems for both customers and the business.
Highlights
With 1 project
57% fewer clients complained
about understanding how the navigation works
-Spenmo
With 1 project
0% clients complaint
about the approval feature
-Spenmo
2 quarters in a row
17% increased in NPS score
once I run my UX strategy
-Spenmo
Leadership
Top 1% Mentor Recognition (Oct 2024) - ADPlist
Top 30% Mentors worldwide (2024)- ADPlist
Over time, I've honed a management approach named "GOT A DR.👨🏼⚕️" Learn more
Design Case Studies
SalesHero. UX research × sales-led growth strategy to drive product growth
As Head of Product Design, I ran UX research with using outreach campaign to quantify needs and pivot the product successfully
AI / SaaS / B2B / 2024 - 2025
Spenmo . Utilized agile design thinking to resolve huge ambiguity
As the UX Lead at Spenmo, a Fintech company that automated expenditure processes, I enabled the team to be customer-centric by driving user research and facilitating the product roadmap.
Web / App / Saas / B2B / 2022 - 2023
FairPrice . A new in-store shopping journey led to 10x growth
I led the UX strategy to develop a new customer journey for in-store shopping, resulting in significant growth in mobile app traffic and motivating customers to spend more.
App / E-commerce / O2O / B2C / 2021 - 2022
FairPrice . New onboarding to tackle 50% drop-off rate
I partnered with the Product Manager to solve the high drop-off rate with a new onboarding.
App / E-commerce / O2O / B2C / 2021 - 2022
Alipay . Localizing and closing the cultural gap with 20+ collaborators led to 11% growth
Under a customer-centric approach, I led a team of 6 to iterate the home screen and localize the experience from China to the Hong Kong market, resulting in considerable growth in user acquisition and mobile app traffic.
App / Payment / Fintech / B2C / 2018-2019
Scan & Go . Shopping fun unlocked 12% Growth
I partnered with the Marketing Team and Product Manager to define a fun experience for in-store shopping.
App / E-commerce / O2O / B2C / 2021